Traditional publishing takes quite a bit of good time to get going, and that's even AFTER you've been accepted (we won't get into how long that could take, if it even happens at all). Also, these days traditional publishing (unless you've got a best seller on your hands, and let's face it, a horror anthology will never be a bestseller unless your last name is Barker, Koontz, or King) is really no way to make money. It's costly, and nowadays a lot of writers spend their time waiting for the dollar signs that never come. There are pros and cons with taking each road. Self publishing gives me creative control, but it also puts every bit of advertising in my own lap. I already spend more time networking, marketing, and building my writer platform than I do actual writing. I've had my eye on a few different publishers that I'd love to have handle my book, but I am leaning toward a full DIY release.
In the U.S. alone, between 600,000 and 1,000,000 books are published each year. The good news is a very large percentage of those books published are complete trash that could have been written by any middle-aged dreamer with a 7th grade education, a keyboard, internet access, and zero originality. Go to Amazon and type in any keyword under books and search through them using the most recent publication dates. You may be amazed at the amount of titles you'll find using keywords like "breaking bad," "twilight," "vampire," "zombie," "shades of," "fifty shades," "throne games," "winter is coming and the dead are walking causing an American horror for sons of anarchy in Dexter, Michigan," etc. Heck, there are even books cashing in on Ebola right now.
This is where word of mouth comes in. It's the real seller; the mother of sales. Ads do nothing. Posting in every writer's group on Facebook does nothing. Tweets drowning in a sea of a billion other tweets covering a million other topics does nothing. Spreading the word, sharing the author's blog, sharing the one-sentence review you've written for said book; these are what gets the word out. I don't expect anyone to spread the word about something they hate, but my reader base so far has really managed to build my confidence that I happen to be a decent storyteller.
It's a lack of faith is what it is. Like a tree limb down attempting to block the self-publishing road, is this faithless behavior of mine. It's the only thing stopping me from taking the self-publishing plunge. After NaNoWriMo (my last blog entry will fill you in), I think I'll have a better idea (and yet another book looking for a home). Stay tuned for more rants and decisiveness when that's over. For the most part, I think I've already made my mind up which road to take, but I like to vent. Hopefully you like to read it.