The Online Home of Author Chad Lutzke
  • Home
  • About
  • Published Work
  • Cover Design
  • Blog: Write-Brained Leftovers
  • Contact
  • Bleeding Page Podcast

What To Look for in a Publisher...and Why

12/17/2022

16 Comments

 
Because a certain publisher that should have went under years ago is still alive and kicking, holding on by the skin of OTHER people’s teeth, I’m writing this.


I’ve dealt with said publisher. I expressed my issues quietly and went straight to the source. I gave the benefit of the doubt. More than once. Finally, I quietly asked for rights to be reverted back to me for a book that was under contract. I asked for the rights because of non and/or consistently late payment. 


In the middle of me trying to be civil, there were several people on the publisher’s roster who had either never been paid a penny or hadn’t seen their royalties for quiet some time. When I found this out, my voice got a little bit louder, but only to friends. And that’s when I ultimately pulled my book.


However, I still kept quiet publicly. I believe in second chances and forgiveness and acknowledging that behind every keyboard is a human being. One with feelings and with issues going on in their own lives. 


The problem with my being quiet was not knowing how many others were suffering too. And worse yet, how many more would sign up for a press that I now consider to be nothing short of a scam. 


I learned a lot from this experience, and I’d like to offer some advice when considering a publisher for your book. I’ve said all this before, but I’ll keep it posted here on my website for future reference.


  1. Ask around. When signing up with the problem publisher mentioned above, I did ask around. The problem is I only asked one person, and that person happened to be the publisher’s “golden egg.” Golden eggs are going to be treated differently. They’re going to be given special attention and paid on time. What I should have done is ask lesser known authors how they’re being treated, if they’re getting paid, and if they’re happy with the attention they’ve gotten as well as effort toward promo. Don’t ask the golden egg. They’ll most likely not be privy to what’s really going on.
  2. Visit the publishers website. Make sure it’s up to date. If the last three books they put out aren’t even listed, they’re lazy, and it’s a red flag. They’re not doing their job.
  3. Visit their social media pages. If your publisher uses the same place to promote your hard work as they do to promote their political opinions–even if you agree with those opinions–just know that they are alienating an audience. Social media is the worst place for political discussion anyway. Because there is no discussion. It’s bitching, looking for like-minded bitchers. Whether you’re bitching about how slow service was at the restaurant last night or how much you hate the president or about someone else’s views, this causes negative somatic markers, which are like little parasites the reader soaks in, letting them know, even on a subconscious level, this place is not a good time. That’s why everyone likes hanging out with the person who makes them feel good. Sure, most of us love dark movies and dark books. But when it comes to living life, we all just want to be happy and to maintain that happiness. By constantly bitching, you’re poisoning yourself, and if that publisher can’t treat their own company with respect and professionalism, they’re losing sales and driving people away, and this hurts you.
  4. Take note of book sales. Look at the roster of books the publisher has to offer. Check the sales rankings and reviews on Goodreads and Amazon. Do take note that at least the first 10-20 reviews on a book are usually friends or acquaintances of the author who are going to offer kind words no matter what. Read recent reviews. The ones from complete strangers who have no obligation to stroke the author. If the reviews state things like “Loaded with errors…needed to be edited” that’s a red flag. The publisher may not be doing their job.
  5. The book covers. Are they good? A lot of authors and publishers are using AI art these days so the art may be good but the font and placement godawful. Pay attention to that. Also, have you been seeing the book cover all over Twitter and Instagram? If so, that’s a good sign the publisher is doing their job promoting.
  6. Ask to see a contract. Look it over carefully. If you’re not familiar with current rates, ask around. And make sure the publisher isn’t asking for movie rights. I probably don’t need to expand on this. Also, make sure you’re getting copies of your own book. I’m not talking e-copies. Get those trophies for the shelf. You shouldn’t have to pay for a copy of your own book. If a publisher like Thunderstorm Books can offer their authors two to three copies of a limited hardcover that goes for $100 a piece, a publisher can definitely offer you a few paperbacks.





16 Comments
Self publishers link
6/23/2025 02:26:21 am

As trusted self publishers, we support independent authors in turning their ideas into professionally published books without the hassle of traditional gatekeepers. Our expert team provides hands-on help with every aspect of the process—editing, formatting, cover design, publishing, and promotion. We believe in author ownership, creative freedom, and transparent publishing, so you keep control of your work and earn more from your success.

Reply
eBook publishing service USA link
3/14/2026 12:21:51 am

eBook publishing services in the USA help authors convert manuscripts into digital formats and distribute them on major platforms like Amazon and Apple.

Reply
Dinesh Pandey link
5/23/2026 09:45:36 am

This was a fantastic and genuinely helpful article! I really appreciated the honest advice about choosing the right publisher and understanding what truly matters beyond just getting a book deal. The points about trust, communication, professionalism, and long-term support were incredibly insightful for aspiring authors. Your practical guidance makes the publishing process feel much clearer and more approachable. Thank you for sharing such valuable experience and helping writers make smarter publishing decisions!

Reply
Phoenix Psychiatric link
6/23/2026 06:05:25 am

Phoenix psychiatric services provide comprehensive mental health care, including evaluations, therapy support, and medication treatment plans.

Reply
Best Psychiatrist Phoenix link
6/23/2026 06:35:12 am

Find some of the best psychiatrists in Phoenix offering compassionate, evidence-based care for anxiety, depression, ADHD, and more.

Reply
how to write a book proposal link
6/24/2026 02:02:09 am

A guide to creating a professional proposal that outlines a book’s concept, audience, market potential, and author credentials.

Reply
best book publishing companies for new authors link
7/1/2026 04:45:23 am

The best book publishing companies for new authors offer professional guidance, publishing support, and marketing services to help first-time writers succeed.

Reply
Self publishing link
7/1/2026 05:10:30 am

Self-publishing allows authors to independently publish their books while maintaining full creative control and earning higher royalty rates.

Reply
Professional book formatting services link
7/16/2026 12:03:11 am

Professional formatting services ensure your book looks polished and meets publishing standards. Create a seamless reading experience for print and digital readers.

Reply
Psychological thriller with shocking twists link
8/4/2026 06:24:33 am

A fast-paced thriller where every chapter delivers a surprising revelation.

Reply
dog memory book link
8/12/2026 04:06:35 am

A special keepsake for capturing favorite memories and moments with a beloved dog.

Reply
children's rhyming puppy adventure book link
8/19/2026 02:32:12 am

Children's Rhyming Puppy Adventure Book: A playful rhyming adventure filled with friendship, fun, courage, and discovery.

Reply
discover ai ethics link
8/20/2026 04:32:07 am

Discover AI Ethics: Explore the ethical questions surrounding artificial intelligence, technology, responsibility, and society.

Reply
self publishing book publisher link
9/2/2026 05:24:43 am

Self Publishing Book Publisher: Professional self-publishing services helping authors prepare, publish, and distribute their books.

Reply
independent publishing companies link
9/5/2026 03:32:22 am

Independent Publishing Companies: Independent publishing companies offering flexible solutions and professional support for authors.

Reply
professional self book publishing USA link
9/8/2026 05:04:19 am

Professional self book publishing USA provides authors with expert publishing services and practical support for creating, formatting, publishing, and distributing books in the United States.

Reply



Leave a Reply.

    Archives

    March 2026
    January 2025
    January 2024
    December 2023
    December 2022
    December 2021
    April 2021
    December 2020
    November 2020
    October 2020
    September 2020
    December 2019
    October 2019
    May 2019
    April 2019
    January 2019
    December 2018
    September 2018
    December 2017
    August 2017
    May 2017
    March 2017
    December 2016
    October 2016
    July 2016
    June 2016
    May 2016
    April 2016
    March 2016
    January 2016
    October 2015
    September 2015
    June 2015
    May 2015
    April 2015
    March 2015
    February 2015
    January 2015
    December 2014
    November 2014
    October 2014
    September 2014
    August 2014
    July 2014
    June 2014
    May 2014

    RSS Feed

    Enter your email address:

    Delivered by FeedBurner

Powered by Create your own unique website with customizable templates.